We created the “Dale Mooving” campaign for the launch of a complete coloring line with Pencils, Markers, Highlighters, Rollers and Microfibers, for the most innovative and creative brand of stationery in Argentina.
The general strategy was to develop different pieces for each of the targets (children, teenagers, young people and mothers), understanding the different needs and tastes, associating them with the most appropriate products. We also generated the concept, slogan and the different scripts for the videos.
The campaign included 8 videos, graphics for their digital channels and a microsite. We also managed a strong investment in on/off advertising in Social Media, Google, LED screens on public roads, radio spot (Disney) and actions with celebrities and influencers.
Check out some of the videos we made below –>